3 G U I D E

Client: 3

Type: Campaign site

Purpose: Education

Producer: Houdini

PROJECT MEMBERS
Mia Arnell
André Gottfridsson
Erik Tollstedt
Johan Lavenius
Jerker Sojdelius
Magnus Seter

BACKGROUND
Mobile operator 3 were seeing indications that their advanced mobile services 3Music and 3MobileTV had problems migrating from early adopters to less tech-savvy customers. Houdini

stepped in to ease people into the world advanced mobile telephony.

CHALLENGE
The production had to function both as a cut-and-dried, educational presentation that actually made people understand how the services worked, and simultaneously work on a marketing level, making people more excited about the possibilities and be willing to pony up the dough.

RESULT
Houdini cancelled our vacation plans and went to work in the video studio. Using green screening, common in the movie and TV industries, paired with Flash alpha channel transparency, we brought the video presenter into a crisp, appetizing 3-branded graphic framework and thus managed to fuse design, moving images and interactivity.