3 B u s i n e s s

Client: 3 / Hutchison Whampoa

Type: Campaign site

Purpose: Marketing, education

Producer: Houdini

PROJECT MEMBERS
Mia Arnell
André Gottfridsson
Hannes Hagstrand
Johan Lavenius
Magnus Seter
Erik Tollstedt

BACKGROUND
After a successful run delivering two interactive consumer-oriented guides for mobile service provider 3:s mobile TV- and music services, Houdini were called upon once again to produce a comprehensive and pedagogical video-

based guide to 3:s business service package.

CHALLENGE
While the previously produced 3Guides were to a large extent meant to be video-based from the beginning, the source material for the business services was mainly text. Houdini had to spice up this somewhat drab material and make it accessible for the target audience, while retaining a professional, serious business appeal.

RESULT
Houdini picked up where we had left off, but quickly concluded that the text material that was provided was not enough in itself to achieve the goals set by the client. We therefore proposed a series of video-based business scenarios to further clarify the usefulness of mobile business services. The end result makes the services both easy to understand and very appealing in a business context.