A L K O H O L K O M M I T T É N

Client: Socialdepartementet
(The Ministry of Health and Social Affairs)

Type: Campaign

Producer: Houdini/TBWA

PROJECT MEMBERS

Elin Forssell
Björn Kummeneje
Fredrik Marcus
Jimmy Nilsson
Lotta Thiringer
Martin Ödman
Jerker Sojdelius

Superknirp, TBWA and Alkoholkommittén

THE FIRST PROBLEM WITH ALCOHOLISM...

...is that you´re enjoying yourself on the way there.

Together with ad agency TBWA and The Alcohol Committee, Houdini are working with a long-term campaign effort to reduce the destructive effects of alcohol abuse.

This is not something that can be achieved with a few banners and a campaign site. That´s why the campaign is stretched over a four year period.

We started with this site.

To be continued.