A N D E R S E N  C O N S U L T I N G

Client: Andersen Consulting /
Aastroem & Co

Type: Banner campaign

Producer: Houdini

PROJECT MEMBERS

Patrick Gardner
Tony Högqvist
Jimmy Nilsson
Magnus Åkerblom-Wiker
Martin Ödman

CLICKRATE: TWELVE POINT FIVE PERCENT

Andersen Consulting caused the readers of Dagens Industri to spill coffee in their keyboards just by deflating a harmless blue IT-bubble. The message was clear and concise: "when you´ve grown tired of lofty visions, we´ve got a host of exciting assignments to start with. Get in touch!" The

goal was to recruit the very best e-commerce consultants on the market. As many as 12.5% clicked on the banner. which sure seems like some kind of record, at least to us. How many of those that today are part of creating new business opportunities in the new economy is not disclosed here.