A R B E T S L I R E T

Client: HTF
(The Salaried
Employees Union)

Type: Campaign

Producer: Houdini

PROJECT MEMBERS

Tomas Blijdenstein
Martin Cedergren
Mattias Göransson
Björn Kummeneje
Jimmy Nilsson
Andreas Rehnberg
Daniel Ranneby
Jerker Sojdelius
Patrik Norrman
Henrik Brandendorff

BACKGROUND

The client is looking for a way to

present the foundation and advantages of what the Union can offer you as an employee. Also the client wants to reach a slightly younger audience with the messages.

CHALLENGE

To find a way to let the target group to explore and interact with the messages in an easy tone of voice - and still be able to raise important questions and answers regarding both employment and the Union.

RESULT

Arbetsliret is one of Sweden's largest games on the Internet: It contains around 3 hours of total game time. You'll find it's a crossover solution with both elements of e-learning and a traditional game experience. Arbetsliret is also distributed by HTF on CD-ROM.

AWARDED
Macromedia - Scandinavian Gallery - Feature

How about a round of pinball? Anything is possible in this game.