B A N C O   B R I C

Client: Banco

Type: Campaign site

Purpose: Marketing

Producer: Trackster, Houdini

PROJECT MEMBERS

Trackster

Nicklas Appelquist
Lisa Hemstad
Lars Messing
Fredrick Sandström

Houdini

Andrea Backström
André Gottfridsson
Jerker Sojdelius

BACKGROUND

Swedish stock broker Banco needed a campaign site to market an investment fund package for more risk-oriented investors, focused on the emerging markets Brazil, Russia, India and China. Banco´s agency Trackster hired Houdini to help create the website.

CHALLENGE

It is of course not a particularly bright idea to focus on risktaking when it comes to communicating the strengths of an investment

fund, even if the risks are hard to ignore. The communicative challenge was to get visitors to the site to be enticed and intrigued by the possibilities without being put off by the risks.

RESULT

Houdini built an interactive world map to allow users to "travel" from one part of the planet to another, picking up little tidbits of fascinating info on the way.