B A N C O   T R Y G G

Client: Banco

Type: Campaign site

Purpose: Marketing

Producer: Trackster, Houdini

PROJECT MEMBERS

Trackster

Nicklas Appelquist
Lisa Hemstad
Lars Messing
Fredrick Sandström

Houdini

André Gottfridsson
Peter Johansson
Johan Lavenius
Jerker Sojdelius

BACKGROUND

Swedish stock broker Banco was looking to continue their marketing of "safe" investment funds to less risk-inclined investors by packaging investment funds Garantifonden, Banco Hedge and Penningmarknad Plus together as one package. Banco´s agency Trackster hired Houdini to help create the website.

CHALLENGE

The site needed to be coordinated with a traditional DM campaign, where the communicative focus was on "taking the unpleasantness out of investing". This was done by playing with words, crossing out letters to make them look more appealing.

Of course, just saying that investing is safe is not going to cut it, so there was also a need for more convincing reasoning, which was added in the shape of crisp and clear fact sheets.

RESULT

The best cure for doubt and insecurity is facts, and so the Banco Trygg campaign site was littered with them. For every concern a prospective investor might have about a certain investment fund, there´s a fact to back up the claim that investing in the Trygg package is, in fact, safe. As safe as stock market investing can be anyhow.