B R A S I L I E N F O N D E N

Client: Banco

Type: Campaign site

Purpose: Marketing

Producer: Trackster, Houdini

PROJECT MEMBERS

Trackster

Fredrick Sandström
Nicklas Appelquist
Lars Messing
Annika Nilsson
Martin Czernik

Houdini

André Gottfridsson
Nikko Harrison
Johan Lavenius
Jerker Sojdelius

BACKGROUND

Once again, Swedish stock broker Banco were launching a new product and needed a campaign site to complement the other marketing efforts. This time, the product was "Brasilienfonden" ("The Brazil Fund"). Banco´s agency Trackster returned to Houdini to see what could be done.

CHALLENGE

As the product is geared towards a different, possibly more risk-taking

target group, the requirements for the campaign site were largely of a different communicative nature. Emphasis was put on creating curiosity and interest and present Brazil as an exciting market for investments.

RESULT

A vibrant musical theme was selected to visualize the product and exciting samba rhythms accompany the visitor on the website.