B R E D B A N D S B O L A G E T

Client: Bredbandsbolaget (The Broadband Company)

Type: Campaign

Producer: Houdini
Storåkers

PROJECT MEMBERS

Houdini: J Sojdelius, Tomas Blijdenstein, Björn Kummeneje, Jimmy Nilsson och Martin Ödman

Storåkers: David Granath, Martin Marklund och Pernille Nylén.

SHORT AND SWEET

Bredbandsbolaget (The Broadband Company) invited everybody to a free admittance of a broadband experience. Their ambition was grand and the technological challenge enormous. Would they manage to reach out to everyone? Even modem users??

During daytime they showed >mushy romantics (Swedish) and at nights >hardboiled action (Swedish). Of course they placed >a whole lot of banners on a whole lot of sites (Swedish) to get people to watch the shows.