Client: Ericsson

Type: Campaign / Online Game

Producer: Houdini

PROJECT MEMBERS

Peter Bergting
Tomas Blijdenstein
Lasse Blåsjö
Patrick Gardner
Marie Hessel
Tony Högqvist
Björn Kummeneje

BACKGROUND

Code Zero showcases Ericsson's vision of the mobile Internet future, where advanced network technologies will enable revolutionary applications that change the way we live and work. With a style reminiscent of recent blockbuster movies like Mission Impossible 2 and Charlie's Angels, Code Zero is something of a departure for communications giant Ericsson.

CHALLENGE

Code Zero was developed as part of Ericsson's ongoing effort to profile their brand as futuristic, youthful, and technology-savvy. The challenge was to create a production that both showcases leading-edge technologies and applications, and is itself at the forefront of interactive development.

GOALS

1. Tell a 'technology story' throughout the game that supports Ericsson's overall sales messages.

2. Build a sense of player ownership over the site through community and customization features.

3. Raise the bar for online gaming experiences with top design, technology and script.

RESULT

Summit Awards - Other New Media - Gold
Macromedia - Scandinavian Gallery - Feature
Resumé - Best of 2001 - Nominee
Flash Film Festival - Commercial - Runner Up
Clio Awards - Internet Fresh Approach - Shortlisted
ACD Motion Graphic Award - Trailer - Finalist