D H L  I M P O R T  E X P R E S S

Client: DHL
Röjning & Co

Type: Campaign website, quiz game and admin system

Producer: Houdini

PROJECT MEMBERS

Magnus Seter
Jerker Sojdelius
Erik Tollstedt
Tomas Isby
Björn Kummeneje

BACKGROUND

Returning to Houdini for the third time, DHL had decided to promote the powerful import service Import Express by combining a traditional

direct marketing effort with a web site where visitors could learn more about the product and register to know even more. The site also featured a quiz game where visitors could win a holiday in Singapore.

CHALLENGE

The ambition was to get as many receivers of the DM material as possible to visit the site, play the

game, register and fill out a survey. To maximize the use of the survey results, the backend solution had to be very flexible and allow for various types of filtering by DHL.

RESULTS

About one in four of the recipients registered, played the game and completed the survey.