N O N - S M O K I N G  G E N E R A T I O N

Client: Non Smoking Generation

Type: Campaign/online competition 2002

Producer: Houdini
Marrakech

PROJECT MEMBERS

Tomas Blijdenstein, Björn Kummeneje, Martin Ödman, Jonas Björlin, Emilia Molin, Patrik Dunard and Pernilla Winblad.

DESIGN THE WORLD´S MOST DISGUSTING CIGARETTE PACK

In the annual Non Smoking Generation school competition, the creativity of young students is put to the test. And the spring semester 2002 is no exception. Besides having to read up on the

interactive facts section, you also had to finish the online quiz fronted by TV celeb Peter Siepen. Once you were done with that, it was time for the main task: to design a cigarette pack worthy of those filthy ciggies. Curious about how disgusting it really got? Check out the site!