3 V O L U T I O N

Client: Ericsson

Type: Campaign

Producer: Houdini

PROJECT MEMBERS

Tomas Blijdenstein
Elin Forssell
Jimmy Nilsson
Patrick Gardner
Björn Kummeneje
Andreas Rehnberg
Jerker Sojdelius

BACKGROUND

The Client wants to give an overall view on the world's

four major digital standards and how they will develop into broadband Internet platforms over the coming years.

CHALLENGE

To make the presentation feel like one unit and one experience regardless of the many standards and technologies displayed, for which Ericsson often use rather confusing acronyms.

RESULT

Ericsson 3volution is the story of a young Game Designer - Nina - and how her company Kick develops throughout the migration from 2G to 3G.

AWARDED

Cannes Cyber Lions 2001 - Beyond the Banner - Shortlisted