K O L L  P Å  D E T  N Y A  E U

Client: Att Veta

Type: E-learning

Producer: Houdini

PROJECT MEMBERS

Magnus Seter
Jerker Sojdelius
Erik Tollstedt
Lena Dolata
Björn Kummeneje
Anne Mossberg

BACKGROUND

The Swedish National Agency for School Improvement received funding from the EU-commission to educate Swedish teenagers about the upcoming expansion of the European Union. The assignment went to e-learning

experts Att Veta, who in turn hired Houdini to produce a course on the subject.

CHALLENGE

The timeframe for the production was tight and the goals were set high. Not only should the course provide an insight into political matters that are both complex and subject to personal interpretation, but it also had to entice the notoriously difficult target group and make them take an interest in issues that might not be very appealing to them at a first glance.

RESULT

Houdini decided to package this serious subject in the form of a hip yet informative magazine called "Koll". The production covers four different aspects of the European Union and plays like an interactive story-based game, where you take on the role of a young intern, your sights set on the editor´s chair and an exciting career in publishing.