F R U K T B U D E T

Client: Fruktbudet

Type: E-commerce solution

Purpose: Sales, logistics

Producer: Houdini

PROJECT MEMBERS

Jerker Sojdelius
Tomas Isby

BACKGROUND

Fruktbudet have thousands of customers who subscribe to periodical fruit deliveries, as well as one-time orders for meetings, conferences or customer loyalty efforts. Houdini have assisted Fruktbudet with e-commerce consulting since 2003, at which

point Fruktbudet used several different systems and applications to handle all their logistics- and business needs.

CHALLENGE

To integrate all back-end systems and applications and provide an easy-to-use web-based interface, offering clients as well as Fruktbudet´s own personnel a more efficient way of handling client information, orders and subscriptions.

RESULTS

Houdini developed an e-commerce strategy based on creating a unifying central platform called Frukttorget, used to harmonize prices and product information as well as providing easier access to customer-, product- and order data.

(Note: you have to be a registered Fruktbudet client to gain access to Frukttorget)