H O L E - I N - O N E

Client: Glispa

Type: Online games

Purpose: Marketing/ entertainment

Producer: Houdini

PROJECT MEMBERS

Nikko Harrison
J. Sojdelius

BACKGROUND

We were asked by US client Glispa to come up with a way to creative maximum stickiness in

a single banner for a cellphone entertainment client, offering free ringtones.

CHALLENGE

The banner had to be no bigger than 728x90 pixels and no more than 30 Kb, had to be self-instructing and allow for instant play.

RESULT

Recreating the addictive yet simple gameplay of early video games, Houdini used Flash to create an interactive banner that is deceptively simple and yet keeps you trying and trying and trying... Now that´s stickiness for you!