G R O U N D Z E R O
Client: Ericsson
Type: Campaign
Producer: Houdini
PROJECT MEMBERS
Peter
Bergting
Tomas Blijdenstein
Patrick Gardner
Tony Högqvist
Jimmy Nilsson
BACKGROUND
The client wants to profile their efforts in the field of Mobile Internet. The client is also looking for a way to present the Mobile Positioning technology - in way that the user will get a sense of how it will change our daily life.
CHALLENGE
Creating a concept that displays not only technology and new usage of technology but also give the user/targetgroup a real momentum and an award for interacting with the message.
RESULT
Ground Zero is a Online Mobile Internet Challenge where you use your enhanced cellular phone to interact with
both new technology and future services.
AWARDED
Flash
Film Festival - Interactivity - Runner Up
Macromedia - Site Of the Day - Oct 24, 2000
World Media Festival - Online Advertising - Silver
Resumé - Campaign of the Month - Runner Up
Webbspelen 2000 - Best Branding - Nominee
| Every station has a unique flavor - in this case you bump into a very friendly owner of a Chinese restaurant. |
Get going! The map reveals everything
- can you keep up with Keiko?
| Relax -almost everything is possible to do with your enhanced phone. |