Approach

Our approach to communication is based on the assumption that one-on-one customer interaction is critical for all types of businesses.

That´s why we focus on creating communicative solutions that make people want to interact with you.

We do this by turning mere information into a powerful experience that will not only reach the cognitive faculties of the recipient, but also fascinate and create an emotional impact - which in turn will result in concrete and direct action.

Most of the tools we use to accomplish this are found in the entertainment world, such as storytelling, animation, interactivity, character design, special effects, music etc.

We´ve found that reason and logic are fairly blunt instruments when it comes to convincing people to listen and to take action. Instead, we strive to motivate and stimulate people.

This is not just fancy talk: we can prove that this is the right way to go. The beauty of interactive media is that effects are instantly measureable. Have a look at our results:

• Hundreds of thousands of unique page views

• Clickrates of up to 10.5%

• Tripled visiting times

• Single visits exceeding 20 min

• 25% of target audience returning to website and registering for more info

• 30% of customers changing their purchasing behaviour

Communication without measured effect is simply static; background noise that makes us deaf and oblivious to the rest of the world. It is also a great waste of time and money.

The question you should be asking yourself is: can I know for sure whether my marketing budget is well spent?

With interactive media, you can. You will be able to direct and measure the actions of your customers way beyond the possibilities offered in traditional media. And you will see how interacting with your customers actually improves your bottom-line result.

Formats

Houdini delivers interactive communication in many shapes and sizes, for many different channels and purposes.

Examples:

Websites
Campaign sites
Banners, web ads
CD-roms, DVDs
Online games
E-learning
E-commerce
Mobile solutions

Text

Everything we do at Houdini starts with some kind of written treatment, be it an outline, a script, a strategy or an analysis.

Examples:

Concepts
Storytelling
Scripting
Copywriting
Education
Information, PR
Research, interviews
Seminars & workshops
Game design
Translation
Editing
Content production

Visuals

Design is often the handshake that initiates the communicative process. Thus, the importance of good design cannot be overstated.

Examples:

Visual concepts
Video
Graphic design
Information design
Interface design
Corporate identity
Illustration
Animation
Character design
Motion design
3D modelling
Photography
Packaging
Print production

Technology

When it comes to communication in digital channels, we regard technology as the great facilitator.

Examples:

Advanced interactivity
Content management solutions
CRM tools (e-mail and SMS)
Dynamic content
Information systems
Systems integration
Web applications
Mobile applications
Presentation programming