K O B R A

Client: SVT
(Swedish Television)

Type: Campaign

Producer: Houdini

PROJECT MEMBERS

Houdini: Elin Forssell,
Tony Högqvist,
Fredrik Marcus, Martin Ödman och Patrik Norrman

SVT: Stefan Kervefors,
Pernilla Åström,
Mathias Andersson

BACKGROUND

The Client is looking for a

way to market a new culture program called Kobra.

CHALLENGE

To find a clever way to market the content of the program and still attract viewers to watch the program on tv. The production of Kobra is streched over several weeks - even after the

launch of the campaign - so the need to find a base for new content and updates are important.

RESULTS

An everchanging hotel room - filled with content from each episode. The content is a teaser for the "real thing" on tv.