M I L J Ö B U S S E N
Client: Stockholms Stad
Type: E-learning
Producer: WM-data, Houdini
PROJECT
MEMBERS
HOUDINI
Mia Arnell
Magnus Seter
Lars-Erik Litsfeldt
Jerker Sojdelius
Magnus Häglund
Peter Johansson
Lena Dolata
Nikko Harrison
Johan Lavenius
Andrea Backström
André Gottfridsson
WM-DATA
Lars Holmström
Erik Wallin
Olga Starker-Larberg
Fredric Sanabria
Thomas Vidinghoff
Johan Danemar
Silvio Regazzoni
Anna-Karin Larson
As the result of a 2003 political initiative, the City of Stockholm set aside 1 billion crowns in a concentrated effort to improve the environment in Stockholm and its surrounding areas. Part of this was earmarked for a webb based educational project aiming to teach teenagers how their daily choices affect the environment. The project was assigned to WM-data and Houdini after a public bidding process.
CHALLENGE
Houdini´s biggest challenge, aside from meeting a tight deadline,
was to interpret the many daily actions of a teenager into concrete, measurable effects, to explain these and empower the target audience to change their choices for the better.
RESULTS
Houdini pulled out all the stops and threw in every single person we had on the roster (and then some), to create a coherent, story-based framework for the project. The result is a CMS-based website (courtesy of WM-data) combined with integrated interactive infotainment parts, complete with video.
