N Y A  M O D E R A T E R N A

Client: Moderaterna

Type: Campaign site

Purpose: E-learning, PR

Producer: Grönstedt Group, Houdini

PROJECT MEMBERS

Dan Grönstedt
Jerker Sojdelius
Martin Tode (sound)
Camilla Svensk (photos)

BACKGROUND

E-learning producer Grönstedt Group asked Houdini to help produce an e-learning CD-rom

and website package to train campaign workers for the right-wing Moderaterna party.

CHALLENGE

A clean yet convincing way of communicating the changes in the new party program was required; a sense of "a new beginning" and a way to instill confidence in campaign workers for the upcoming elections.

RESULT

Houdini chose a design based on the metaphor of a page turning, symbolizing the transformation and rejuvenation of an old, stuffy party and the desire for change in the upcoming elections. Houdini also produced the CD-roms and packaging.