P I L O T  P E N

Client: Pilot Pen

Type: E-commerce solution

Purpose: Sales

Producer: Houdini

PROJECT MEMBERS

Anders Thyberg
Tomas Isby

BACKGROUND

Pen manufacturer Pilot Pen have a logistics problem which hampers their ability to distribute their products to retailers. Retailers are reluctant to keep low-margin products, like pens, in stock if they also have to keep

even more inexpensive replacement parts, like refill cartridges, in their inventory. That´s why we suggested to Pilot Pen that they offer their retail customers to take care of the problem, by building an online refill shop!

CHALLENGE

To display all current Pilot Pen products, enable Pilot Pen customers to locate the right

product fast and easy and not have to deal with messy credit card payments for tiny little purchases.

RESULTS

Houdini delivered a nifty mini-shop with a lean, clean Flash front-end store window and complete integration with Pilot Pen´s entire product range. Payments are processed through the customer´s cellphone account.