P I R A T E S  O F  T H E
M E D I T E R R A N E A N

 

Client: Tech Data

Type: Campaign

Producer: Houdini

PROJECT MEMBERS
Mia Arnell
Jerker Sojdelius
Magnus Häglund
Peter Johansson
Johan Lavenius

BACKGROUND
Having found a winning formula with the previous campaign site "Destination Dubai", distributor Tech Data decided to go with a similar concept for the next sales competition,

where IT-product retailers as usual compete to increase sales and get the chance to win extravagant prizes.

CHALLENGE
To capture the spirit of the movie "Pirates of the Caribbean III", chosen to set the mood for the event that would make up the grand final of the campaign. The site also had to track the sales

results of the participating retailers and allow for easy updates of quizzes and weekly challenges.

RESULTS
Houdini dug deep in our seaman´s chests to find the right style for the campaign and delivered a visually compelling, pirate-tinted website with a storybook flair.