R A D I C A L  P R

Client: Radical PR

Type: Website

Producer: Houdini

PROJECT MEMBERS

Jerker Sojdelius
Björn Kummeneje
Lotta Nylander (Radical)
Martin Öberg (Radical)
Jonte Wentzel (photos)

BACKGROUND

Radical PR, a small but very competent PR agency, decided to enhance their presence on the Internet and explore better

ways of showcasing their projects.

CHALLENGE

How do you sell something as intangible as trust? PR consultants often need to retain a degree of separation between marketing and PR. This meant Radical had to be able to use their website as a marketing tool without losing credibility. The site had to

expose the many qualities of the agency and still convey a sense of journalistic integrity.

RESULT

Houdini decided upon a no-frills, no-nonsense approach and designed an easily navigated site that appears more like a magazine than an advertisement.