S P R A Y - T H E  X M A S  P R E S E N T

Client: Spray

Type: Campaign

Producer: Houdini

PROJECT MEMBERS

Almost everyone at Houdini

BACKGROUND

The client is looking for a way to remind the people in Sweden about all the goodies there is to find inside the Spray portal.

CHALLENGE

As the campaign is launched around

Christmas the competition with other campaigns is heavy. There's a need to find a way to get through all this with the overall message: Spray - Everything in one place.

RESULTS

The campaign was based upon the overall message - all dressed up in the "season of giving": Spray - All you need for Christmas. The goals for the campaign were reached by far -

attracting many new Swedes to the portal Spray.se

AWARDED

Resumé - Web Campaign of the Month - Winner
Resumé - Best of 2000 - Nominee
Webbspelen - Branding - Finalist

CHRISTMAS PRESENT OF THE YEAR 2000 - JULOMATIC

1. RHYME MACHINE

Christmas presents with rhymes is a Swedish tradition. But they can be hard to write. Not anymore, the Spray Rhyme Machine gets you going in seconds.

2. CHRISTMAS SAGA

Who thought that the Trolls would steal the Christmas? Not Spray - they knew all along that everything would be solved at the end of this Christmas Calender.

3. GREETINGS GENERATOR

The fanciest Holiday Greetings are home made. So, Spray has put together the world's easiest html-editor for your pleasure. Get going - time to create!

4. CHRISTMAS LIMERICKS

Did you think that the Limerick was dead? Think again! Here it is- thanks to Spray - filled with funny stuff. Pull the menues to the max!

5. EMBROIDERY MACHINE

A Christmas without a nice embroidery? No way! That's why Spray gives the world a fancy Embroidery Machine.

6. DRESS THAT TREE GAME

Spray has bought a Christmas tree that has no whish to get dressed. Maybe you could have a go at it - good luck!