T R A C K S T E R

Client: Trackster

Type: Website and content management solution

Producer: Houdini and Trackster

PROJECT MEMBERS

Houdini:
Magnus Seter
Jerker Sojdelius
Björn Kummeneje

Trackster:
Olof Nordqvist
Fredrik Carlsson
Nicklas Appelqvist

BACKGROUND

Trackster, a prominent CRM agency focused on building "friendship" for its clients, decided to redesign their friendly and fun

website and give it a slightly more serious and business-oriented feel. Houdini got a renewed vote of confidence.

CHALLENGE

How to straighten out some of the more quirky and idiosyncratic traits of >the old website without losing its distinct and much appreciated personality? Also, Trackster wanted to be able to update the site at their convenience and be able to use the site as a living information channel. This not only required

easy-to-use content management functionality, but also demanded that Trackster employees themselves were closely involved in the process and had an intimate knowledge of the structure of the site.

RESULT

A crisp and clean, fully dynamic Flash-based website that never stays the same, showcases Trackster´s clients, cases and competences and offers total control.