F L Y G T E K N I K

 

Client: TYA

Type: Campaign

Producer: Houdini

PROJECT MEMBERS
André Gottfridsson
Peter Johansson

BACKGROUND
TYA, The Vocational Training and Working Environment Council, have several purposes, one of the most important of which is informing teenagers about the various career possibilities offered in its

associated trades. TYA approached Houdini with the assignment to create an informative and engaging website presenting the aerospace industry as a viable career option.

CHALLENGE
Houdini´s main task was to let the target audience get a realistic and yet compelling taste of

everyday life in the aerospace industry.

RESULTS
Houdini chose to base the majority of the website on Flash-based video, a presentation format that is very accessible due to the widespread installation of the Flash plug-in, as well as allowing for convincing and engaging content.